Examlex
The stockholders' claim to the assets of a business is called equity or stockholders' equity.
Values
Fundamental beliefs or principles that guide an individual's or society's behavior and decision-making processes.
Persuasive Direct Request
A communication approach that clearly and convincingly asks for a specific action or response from the recipient.
Fund-raising Appeals
Requests or campaigns aimed at soliciting financial support for a cause, project, or organization.
Credibility
Ability to come across to the audience as believable.
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