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On July 31,2017,Archer,Inc.reported the following information in the equity section of their balance sheet:
Assume that Archer splits its common stock 3-for-1.Prepare an equity section of the balance sheet that shows the effects of the stock split.(Please round all numbers to the nearest cent. )
Reactive
Describes a response to events or situations rather than initiating or influencing them.
Customer Needs
The wants or requirements that consumers express to have satisfied by purchasing goods or services.
Black Box Model
A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
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