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Securities are represented by a certificate and are commonly traded on an exchange.
Consistent Message
A communication strategy that ensures all marketing materials and messages are uniform across different mediums and channels.
Integrated Marketing Communications
A strategic approach that aims to ensure consistency of message and the complementary use of media to reinforce the customer's perception of a brand or product.
Sales Promotions
Short-term incentives designed to encourage the purchase or sale of a product or service.
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