A Statistics Professor Asked Students in a Class Their Ages

question 19

Multiple Choice

A statistics professor asked students in a class their ages. On the basis of this information, the professor states that the average age of all the students in the university is 21 years. This is an example of

• A)a census
• B)descriptive statistics
• C)an experiment
• D)statistical inference

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Definitions:

Undifferentiated Targeting

A marketing strategy that views the market as one big segment and thus uses a single marketing approach for all customers, ignoring individual segments.

Lifestyle Marketing

A marketing strategy that targets consumers based on their interests, hobbies, and lifestyle choices to promote products or services.

Niche Marketing

A marketing strategy focusing on a specific segment of the market by addressing particular needs and preferences that are not typically targeted by competitors.

Perceptual Map

A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.