Partial results of a study follow in a crosstabulation of column percentages. 
a.Interpret the 18% found in the first row and first column of the crosstabulation.
b.If 50 of those in the study paid by check, how many of the males paid by check?
Definitions:
Research Material
Resources or data gathered for the purpose of conducting a study or investigation into a specific subject or area.
Specialized Audiences
Specific groups of people with particular interests or knowledge that targeted communications are directed towards.
Procedures Section
In documents such as reports, the section that outlines the steps taken to carry out a project or research, describing the methodology.
Secondary Research
The process of gathering and analyzing existing data from previously completed studies, reports, or available literature.
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