Exhibit 9-6 a Random Sample of 100 People Was Taken. Eighty of Eighty

question 85

Multiple Choice

Exhibit 9-6
A random sample of 100 people was taken. Eighty of the people in the sample favored Candidate A. We are interested in determining whether or not the proportion of the population in favor of Candidate A is significantly more than 75%.
-Refer to Exhibit 9-6. At a .05 level of significance, it can be concluded that the proportion of the population in favor of candidate A is

• A)significantly greater than 75%
• B)not significantly greater than 75%
• C)significantly greater than 80%
• D)not significantly greater than 80%

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Definitions:

Target Markets

Specific groups of potential customers towards whom a company directs its products and marketing efforts.

Forecast Future Sales

The process of estimating the amount of product or service a company will sell in the future, based on historical data, trends, and market analysis.

Market Interval Scales

Measurement scales used in market research that show the order of options, plus the ability to quantify and compare the size of differences between them.

Sales Force Estimates

Projections or assessments made by an organization’s sales team regarding future sales volume, based on their direct interaction with the market and customers.