Exhibit 12-3 In Order to Determine Whether or Not a Particular Medication

question 49

Multiple Choice

Exhibit 12-3
In order to determine whether or not a particular medication was effective in curing the common cold, one group of patients was given the medication, while another group received sugar pills. The results of the study are shown below. We are interested in determining whether or not the medication was effective in curing the common cold.
-Refer to Exhibit 12-3. The null hypothesis

• A)should not be rejected
• B)should be rejected
• C)should be revised
• D)None of these alternatives is correct.

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Definitions:

Advertisers

Entities that promote goods, services, or ideas through various media to persuade potential customers to respond or buy.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another, reflecting a preference based on perception of the brand's value.

Elastic

Describes a situation in economics where the quantity demanded or supplied of a good changes significantly in response to a change in price.

Inelastic

Describes a situation where the demand or supply for a good or service is relatively unaffected when the price changes.