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Regional Manager Sue Collins Would Like to Know If the Mean

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Regional Manager Sue Collins would like to know if the mean number of telephone calls made per 8-hour shift is the same for the telemarketers at her three call centers (Austin, Las Vegas, and Albuquerque).A simple random sample of 6 telemarketers from each of the three call centers was taken and the number of telephone calls made in eight hours by each observed employee is shown below.  Regional Manager Sue Collins would like to know if the mean number of telephone calls made per 8-hour shift is the same for the telemarketers at her three call centers (Austin, Las Vegas, and Albuquerque).A simple random sample of 6 telemarketers from each of the three call centers was taken and the number of telephone calls made in eight hours by each observed employee is shown below.    a. Using  \alpha  = .10, test for any significant difference in number of telephone calls made at the three call centers. b. Apply Fisher's least significant difference (LSD) procedure to determine where the differences occur. Use  \alpha  = .05.
a. Using α\alpha = .10, test for any significant difference in number of telephone calls made at the three call centers.
b. Apply Fisher's least significant difference (LSD) procedure to determine where the differences occur. Use α\alpha = .05.


Definitions:

Social Media Marketing Campaign

A coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.

Target Audience

A specific group of consumers within the predefined target market, identified as the recipients for a particular advertisement or marketing message.

Engage

To capture interest or involve someone in a particular activity or dialogue.

Loyalty

The dedication of customers to continue buying from or supporting a brand over competing options.

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