Which of the Following Smoothing Constants Would Make an Exponential

question 27

Multiple Choice

Which of the following smoothing constants would make an exponential smoothing forecast equivalent to a naive forecast?

• A)0
• B)1 divided by the number of periods
• C)0.5
• D)1.0

---

Definitions:

Promotional Messages

Communications designed to inform, persuade, and encourage a target audience to take an action.

Conventional Marketing

Traditional marketing strategies that utilize mediums like print, television, and radio advertisements.

AIDA Model

The AIDA model is a marketing framework that describes the stages of consumer engagement: Attention, Interest, Desire, and Action.

Marketing Messages

Communications used by marketers to convey the value and benefits of their products or services to their target audience.