A Market Research Firm Is Conducting a Study to Determine $\alpha$

question 56

Essay

A market research firm is conducting a study to determine which of two package designs for a liquid soap product potential customers prefer, the current design (A) or a new design (B). A sample of 40 potential customers is taken. The results follow.
Use Excel to conduct the appropriate hypothesis test at $\alpha$ = .05 to determine if the data indicate that there is a difference in preference between the two designs.

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Definitions:

Collaboration Purposes

The goals or objectives that drive the effort of working together in a joint intellectual endeavor.

High Uncertainty

A situation or condition where there is a lack of predictability or knowledge about future outcomes or events.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.

Brainstorming Process

A creative technique of generating a large number of ideas to solve a problem within a group, without immediate critique.