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The following data present the number of computer units sold per day by a sample of 6 salespersons before and after a bonus plan was implemented. At 95% confidence, test to see if the bonus plan was effective. That is, did the bonus plan actually increase sales?
Semantic Differential Scale
A survey or questionnaire tool that gauges a person's attitudes by asking them to rate a concept, product, or brand along a multi-point rating scale.
Judgmental Question
A question that requires the evaluator to use personal assessments or opinions in their response.
Ambiguous
Something that can be understood in more than one way or does not have a clear or definitive meaning or interpretation.
Nonmutually Exclusive
Events or conditions that can occur simultaneously or independently within the same context or framework.
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