Examlex
The Chartered Institute of Management Accountants (CIMA) :
New Consumption Patterns
Emerging trends in the way consumers purchase and use goods and services, often driven by changes in technology, culture, or economic factors.
Market Attractiveness
The degree to which a market is appealing to a company, considering factors like size, profitability, and competition.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
Market Attractiveness
An evaluation metric used to assess the potential for profit and success in a particular market or segment, considering factors like size, growth, and competition.
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