Examlex
Which statement is TRUE?
Conjoint Analysis
A statistical technique used in market research to determine how people value different attributes that make up an individual product or service.
Rating Scale
A rating scale is a method for measuring qualitative or quantitative information, often used in research to gauge attitudes, opinions, or behaviors.
Market Share
The percentage of an industry's sales that a specific company controls.
Customer Benefits
The advantages or value that consumers receive from using a product or service, which can drive purchasing decisions.
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