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Schmenner classifies services into four categories-professional service,service shop,mass service and service factory.
External Perspective
External perspective is the viewpoint of someone not directly involved in an organization or situation, offering insights or judgments from outside.
Human Behavior
The range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, and other factors.
Skill Development
The process of identifying skill gaps and learning new skills or improving existing ones through training, experience, and education to enhance personal and professional growth.
Objective Knowledge
Knowledge that is based on factual information and evidence, independent of personal feelings, interpretations, or prejudice.
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