Answer the Following Questions Using the Information Below

question 32

Multiple Choice

Answer the following questions using the information below:
Ace Books Company currently sells eBook readers for $270.It has costs of $210.A competitor is bringing a new eBook reader to market that will sell for $225.Management believes it must lower the price to $225 to compete in the market for eBook readers.Marketing believes that the new price will cause sales to increase by 10%,even with a new competitor in the market.Ace's sales are currently 10 000 eBook readers per year.
-What is the change in operating profit if Marketing is correct and only the sales price is changed?

• A)$(165 000)
• B)$45 000
• C)$165 000
• D)$(435 000)

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Definitions:

External Users

Individuals or entities outside a company who rely on financial information to make decisions, such as investors, creditors, and regulatory bodies.

Planning and Control Decisions

The process where management sets goals for the organization and decides on the actions to achieve these goals as well as monitoring the progress.

Just-In-Time Manufacturing

A production method aimed at reducing inventory costs by receiving goods only as they are needed in the production process.

Inventory

The total amount of goods and materials held by a company for the purpose of resale or production.