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The Target Rate of Return on Investment Is Another Way

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The target rate of return on investment is another way of referring to the markup percentage.


Definitions:

Profit Maximization Condition

The state or point at which a firm achieves the highest possible profit, often determined by the marginal cost equalling the marginal revenue.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good that consumers are willing and able to purchase at various prices.

Price Taker

An entity in a market that has no control over the prices at which it buys or sells goods, typically because it is too small to influence market prices.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various price levels.

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