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Why Would a Manager Perform a Customer-Profitability Analysis

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Why would a manager perform a customer-profitability analysis?
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Definitions:

Tangible Aspects

pertain to the physical and material elements of something that can be observed and measured.

Employment Experience

The accumulation of knowledge, skills, and competencies gained through working in various job roles.

Symbolic Aspects

The elements within a culture, organization, or social system that represent significant meanings or values beyond their literal presence.

Employer Branding

The process of promoting a company as an employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

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