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For short-term pricing decisions, what costs are relevant when there is available surplus capacity? When there is no available surplus capacity?
Multiple-Channel Distribution
The use of two or more different types of channels to distribute a company's products or services to its customers, such as online, retail, and wholesale channels.
Complementary Functions
Activities or services that add value to or enhance the effectiveness of primary products or services.
Parallel Channels
Distribution channels that run alongside each other, offering products and services to the same market segments but through different pathways or intermediaries.
Channel Strategy
The planning and execution of distributing a product or service through the most effective and efficient means to reach the end consumer.
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