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Why Would a Manager Want to Calculate the Sales-Mix and the Sales-Quantity

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Essay

Why would a manager want to calculate the sales-mix and the sales-quantity variances,the market-share and market-size variances?
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Definitions:

Yanagi Soetsu

A Japanese philosopher and art critic, founder of the Mingei movement, which celebrated the beauty of everyday, functional folk crafts.

Functional Objects

Items designed to fulfill a specific practical purpose while also holding aesthetic value.

Natural Materials

Materials that are derived from nature, such as wood, stone, clay, or natural fibers, often used in art, construction, and design.

Western Techniques

Artistic methods and principles originating from the Western world, often emphasizing perspective, proportion, and realistic representations.

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