Examlex
One of the two basic strategies for a business is achieving market leadership.
Yea-Saying
A response bias wherein participants in a study agree or say 'yes' to questions regardless of their actual opinion.
Nay-Saying
A response bias in survey research where participants consistently disagree or respond negatively to questions.
Negatively Worded
Refers to items or statements framed in a manner that uses negative expressions, often used in surveys or assessments to check consistency of responses.
Archival Study
A research method in which the researcher examines existing records or databases to find answers to research questions.
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