Companies Are Increasingly Using Non-Financial Measures to Evaluate Performance

question 14

Essay

Companies are increasingly using non-financial measures to evaluate performance.Since these measures do not come from the company's financial records,why are they used?
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Definitions:

Western Culture

Refers to the social norms, values, traditions, and artifacts originating from countries in the Western part of the world, particularly Europe and North America.

Materialism

A philosophical or societal focus on physical possessions and wealth as primary sources of happiness or success.

Empirical Science

A branch of science based on observation and experiment, rather than theory alone.

Dreams

Mental experiences that occur during sleep, often involving imaginary events that can be vivid and emotionally charged.