Building a House of Quality Begins by Identifying The

question 101

Multiple Choice

Building a House of Quality begins by identifying the:

• A) competitive evaluation.
• B) marketplace evaluation.
• C) voice of the customer.
• D) design of a customer benefit package.

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Definitions:

Reciprocation

The act of returning a gesture, favor, or communication with a similar or equivalent response.

Referent Power

The influence one possesses stemming from others' respect, admiration, or desire to identify with them.

Personal Appeals

A persuasive technique that involves appealing to someone's feelings, sympathies, or relationships rather than to logic or reason.

Sincere Flattery

Genuine and heartfelt compliments or praise given to others, intended to make them feel valued without ulterior motives.