Which of the Following Is NOT a Concept or Dimension

question 58

Multiple Choice

Which of the following is NOT a concept or dimension of the servicescape?

• A) Signs, symbols, and artifacts
• B) Ambient conditions
• C) Transaction processing
• D) Spatial layout and functionality

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Definitions:

Deception

The act of misleading or misguiding someone by concealing or distorting the truth.

Peripheral-Route Processing

Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.

Central-Route Processing

Type of information processing that involves attending to the content of the message itself.

Cognitive Component

An aspect of our mental processes and attitudes, involving beliefs, thoughts, and awareness that contribute to our perceptions and reactions.