Which One of the Following Statements Is TRUE Regarding a Customer

question 23

Multiple Choice

Which one of the following statements is TRUE regarding a customer benefit package (CBP) ?

• A) A CBP consists of a primary good and a primary service coupled together.
• B) A variant is a CBP feature that strictly adheres to the standard CBP.
• C) The size of the circles in the CBP framework can signify the relative importance of each good and service.
• D) When defining a CBP, the features determined by management accurately describe customers' wants and needs.

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Definitions:

Other Expenses

Expenditures that are not directly related to the production of goods or services, such as administrative and selling expenses.

Wells Serviced

The number of oil, gas, or water wells that have undergone maintenance, repair, or any other service by a company during a given period.

Corporate Function

Essential activities or roles within an organization that support its core business operations, such as human resources, finance, and IT.

Flexible Budget

A budget that adjusts or varies with changes in volume or activity, allowing for more accurate costing and financial planning.