Explain the Concept of a Customer Benefit Package (CBP)

question 6

Essay

Explain the concept of a customer benefit package (CBP). Also, differentiate a primary good or service from a peripheral good or service.

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Definitions:

Information-Processing Capacity

refers to the maximum amount of information that an individual or system can process effectively in a given time period.

Communication To Build Relationships

The use of verbal, non-verbal, and written interaction to establish and maintain positive connections with others.

Use Indirect Requests

The practice of conveying desires or demands in a less explicit and more subtle manner, often to be polite or to avoid conflict.

Information Load

The volume of information available to a person at any given time, which can affect decision-making and cognitive processes.