Explain Why the Product-Process Matrix Does Not Transfer Well to Services

question 26

Essay

Explain why the product-process matrix does not transfer well to services.

Differentiate between types of products based on consumer behavior and demand.

Understand the rationale behind offering deep and wide assortments in a product portfolio.

Grasp the concept of geographic pricing and its application in business markets.

Recognize the evolving role of personal selling in modern marketing strategies.

---

Definitions:

Hardiness

Refers to the mental resilience and personal strength in coping with stress and difficult situations.

Stress

A psychological and physiological response to perceived challenges or threats, resulting in a variety of physical and emotional effects.

Breast Cancer

Breast cancer is a malignancy that develops in the breast cells, characterized by uncontrolled cell growth in breast tissue.

Biological Factors

Elements that influence the biological function of an organism, including genes, hormones, and neurotransmitters.