A Manufacturer of Business Copier Workstations Has a 75 Percent

question 38

Multiple Choice

A manufacturer of business copier workstations has a 75 percent customer retention rate. Their accounting department estimates the incremental contribution to profit and overhead as 40 percent. Customers purchase the workstations every three years at an average cost of $1,500. The average value of a loyal customer is _____.

• A) more than $200 and less than or equal to $300
• B) more than $300 and less than or equal to $400
• C) more than $400 and less than or equal to $500
• D) more than $500

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Definitions:

Classically Conditioned

The process by which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.

Aversive Stimulus

Aversive Stimulus is an unpleasant or painful stimulus used to induce changes in behavior through aversion therapy.

Operant Response

A behavior that is modified by its consequences, through reinforcements or punishments, in operant conditioning.

Aversive Stimuli

An unpleasant or harmful object, event, or situation that is avoided or intended to be avoided by an organism or individual.