With Regard to the Three Types of Attributes Customers Use

question 4

Multiple Choice

With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in _____.

• A) search attributes
• B) experience attributes
• C) credence attributes
• D) competitive advantage attributes

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Definitions:

Motivation

The psychological process that gives behavior purpose and direction.

Prejudices

Biased opinions or feelings against an individual or group without sufficient justification.

Communicative Problems

Difficulties or barriers encountered during the exchange of information between individuals.

Ethnicity

A category of people who identify with each other based on common ancestral, social, cultural or national experiences.