With Regard to the Three Types of Attributes Customers Use

question 78

Multiple Choice

With regard to the three types of attributes customers use in evaluating the quality of goods and services, medical diagnosis would best be classified as high in _____.

• A) variant attributes
• B) experience attributes
• C) credence attributes
• D) search attributes

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Definitions:

Customer Opinions

Feedback and perspectives from users or buyers about a product or service, typically used to improve offerings or understand market needs.

Competitive Advantages

Competitive advantages are factors or attributes that allow a company to outperform its competitors, such as superior quality, brand reputation, or cost efficiency.

Value Chain

A model that outlines the series of steps a company takes to create and deliver a product or service to the market, adding value at each stage.

Buying Criteria

The set of attributes or characteristics that consumers consider when deciding to purchase a product or service, such as price, quality, and brand reputation.