With Regard to Ways Customers Evaluate Services Compared to Goods

question 24

Multiple Choice

With regard to ways customers evaluate services compared to goods, which of the following is NOT true?

• A) For services, customers seek and rely more on personal sources of information.
• B) Customers normally adopt innovations in services faster.
• C) Customers perceive greater results when buying services.
• D) Dissatisfaction with services is often the result of a customer's inability to properly perform or co-produce their part of the service.

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Definitions:

Normative Social Influence

The influence of other people that leads an individual to conform in order to be liked and accepted by them.

Conformity

The act of adjusting one's behavior or thinking to match the standards or norms of a group or society.

Arousal

The physiological and psychological state of being awoken or stimulated to action, often associated with increased activity in the sympathetic nervous system.

Difficult Tasks

Activities or problems that require significant effort, skill, or intellectual capacity to be completed successfully.