Goods and Service Features and Performance Characteristics That Differentiate One

question 13

Multiple Choice

Goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business are called _____.

• A) order qualifiers
• B) order satisfiers
• C) order exciters
• D) order winners

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Definitions:

Shopping Behavior

Refers to the patterns and decisions made by consumers when selecting, purchasing, using, or disposing of products and services.

CRM System

Stands for Customer Relationship Management System, a technology used to manage a company's interactions and relationships with current and potential customers.

Building Supply

refers to the materials and products necessary for construction and infrastructure projects, encompassing a wide range of items from basic supplies like lumber and concrete to more specific fittings like windows and plumbing fixtures.

Golf Outing

A social or business event organized around playing a round of golf, often used for networking or fundraising.