Of the Three Types of Attributes Customers Use to Evaluate

question 31

True/False

Of the three types of attributes customers use to evaluate goods and services, goods are high in search attributes, while services are high in experience and credence attributes.

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Definitions:

Supply Chain

The network of all individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, right through to its eventual delivery to the end user.

Understand the Customer

The process of gaining insights into customers' needs, preferences, and behaviors to effectively tailor marketing efforts and product development.

Supply Chain

The system of organizations, people, activities, information, and resources involved in supplying a product or service from suppliers to consumers.

Logistics Costs

Expenses involved in the procurement, storage, and transportation of goods from the manufacturer to the end user.