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How Does Customer Relationship Management (CRM) Help a Firm Gain

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How does customer relationship management (CRM) help a firm gain competitive advantage?


Definitions:

Confidence Interval

A spectrum of values obtained from sample statistics that has a high probability of encompassing an unknown parameter of the population.

Sample Size

The number of observations or data points collected or selected from a population for the purpose of statistical analysis.

Sample Proportion

A statistic that estimates the fraction of the total population that exhibits a specific attribute, calculated from a sample.

Standard Error

A statistical measure that estimates the accuracy with which a sample distribution represents a population by using standard deviation.

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