Using the Data Shown Below in Table 3 for the Sales

question 19

Multiple Choice

Using the data shown below in Table 3 for the sales of a new CD at a store for the last 4 weeks, answer the questions
Table 3
$$\begin{array} { | l | c | c | c | c | } \hline \text { Week } & 1 & 2 & 3 & 4 \\\hline \text { Sales } & 112 & 105 & 125 & 118 \\\hline\end{array}$$
-The actual sales for week 5 were 105 units. The four-period moving average forecast for week 6 is:

• A) less than or equal to 100.
• B) more than 100 but less than or equal to 110.
• C) more than 110 but less than or equal to 120.
• D) more than 120 but less than or equal to 130.

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Definitions:

Price-oriented Promotions

Marketing strategies focused on attracting consumers by advertising lower prices or special deals for a limited time.

Viral Marketing

A marketing strategy that relies on social networks to rapidly spread a message or product information, much like a virus.

Social Media Posts

Content created and shared on social media platforms, including text, images, videos, and interactions, intended for communication and engagement with an audience.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement by providing personalized and directly meaningful experiences to customers.