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Seasonal patterns can occur over the weeks during a month, over days during a week, or hours during a day.
Advertising Elasticity
The responsiveness of a product's demand to changes in advertising expenditure.
Price Elasticity of Demand
A gauge for understanding the sensitivity of the demand for an item in response to price variations.
Advertising Elasticity of Demand
The rate at which advertising efforts increase the demand for a product or service.
Elastic Demand
A situation where the quantity demanded of a good or service significantly changes in response to a change in price.
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