Ed Rogers Owns an Appliance Store Forecast the Sales for July Using an Exponential Smoothing Model

question 16

Essay

Ed Rogers owns an appliance store. Sales data on a particular model of a DVD player for the past six months are:
$\begin{array}{|l|c|}\hline \text { Month } & \text { Sales } \\\hline \text { Jan } & 35 \\\hline \text { Feb } & 29 \\\hline \text { Mar } & 39 \\\hline \text { Apr } & 42 \\\hline \text { May } & 51 \\\hline \text { Jun } & 56 \\\hline\end{array}$ Forecast the sales for July using an exponential smoothing model with a smoothing constant of 0.40. Assume that the forecast for May was 36.25.

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Definitions:

Field Research

A research methodology that involves collecting data outside of a laboratory setting, directly in the environment where phenomena occur.

Research Settings

Refer to the environments or contexts in which scientific studies or experiments are conducted, varying from laboratories to natural settings.

Descriptive Research

Research that aims to accurately and systematically describe a population, situation, or phenomenon.

Objective

A specific and measurable goal or target that an individual or organization aims to achieve.