Using the Sales Data on a Particular Model of a DVD

question 41

Multiple Choice

Using the sales data on a particular model of a DVD player shown below in Table 4, answer question
Table 4
$\begin{array}{|l|c|}\hline \text { Month } & \text { Sales } \\\hline \text { Jan } & 35 \\\hline \text { Feb } & 29 \\\hline \text { Mar } & 39 \\\hline \text { Apr } & 42 \\\hline \text { May } & 51 \\\hline \text { Jun } & 56 \\\hline\end{array}$
-The sales forecast for July using the data in Table 4, forecasts sales for May as 36.25, and a simple exponential smoothing model with a smoothing constant of 0.40 is:

• A) less than or equal to 35.
• B) more than 35 but less than or equal to 40.
• C) more than 40 but less than or equal to 50.
• D) more than 50 but less than or equal to 55.

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Definitions:

Excellent Customer Service

The provision of outstanding assistance and support to customers before, during, and after a purchase, exceeding expectations.

Salesperson

An individual who sells goods or services to customers, often directly interfacing with them.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement.

Three Levels

Typically refers to a conceptual framework or hierarchy within a particular context, though it requires additional context to fully define.