Examlex
The Critical path method (CPM) and Project Evaluation and Review Technique (PERT) are not likely to be used in marketing.
Heuristic Modeling
A simplifying approach in problem-solving that employs practical methods or shortcuts, even at the risk of inaccuracy, to reach decisions or judgments.
Data Mining
The process of analyzing large datasets to discover patterns, trends, and relationships that can inform decision-making and strategy development.
Predictive Information
Data or insights used to make forecasts about future events, trends, or behaviors, often leveraged in strategic planning and decision-making.
Large Databases
Extensive collections of structured data that are stored and managed electronically, often used by organizations to store vast amounts of information efficiently.
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