You Are in Charge of the "Advertising Program" for the Boston

question 106

Essay

You are in charge of the "advertising program" for the Boston Red Sox baseball team during their spring training in Fort Myers, Florida. You have defined the advertising program as a project with the following characteristics. The goal is to fill all stadium seats during the spring training season. $\begin{array}{lcl}\text { Activity }&\text { Immediate Predecessor(s) }&\text { Activity Time (weeks) }\\\hline\text { A } & \text { none } & 1 \\\text { B } & \text { A } & 2 \\\text { C } & \text { A } & 3 \\\text { D } & \text { A, B } & 4 \\\text { E } & \text { C, D } & 3 \\\text { F } & \text { D E } & 2\end{array}$
a.What is the earliest completion time for this project?
b.What is the largest amount of slack that any activity has in this project?
c.If activity C is delayed by three weeks, what is the revised earliest project completion time?
d.For the original Critical Path Method problem, what is the minimum number of activities that would have to be crashed in order to reduce the project's earliest completion time by two weeks, assuming all activity crash costs per week are the same and all activities can be crashed?

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Definitions:

Target Market

A specific group of consumers at whom a company aims its products and services.

Potential Buyers

Potential buyers are individuals or entities that are considered likely candidates for purchasing a product or service based on their needs, interests, or demographic profiles.

Marketing Action

Any initiative or effort undertaken by a company to promote its products or brand to its target market.

Market-product Grid

A tool that helps companies analyze their market offerings by examining different markets and the products they offer in each.