Examlex
Classify each statement appearing below.
a. No taxable transfer occurs
b. Gift tax applies
c. Estate tax applies
-Van takes out an insurance policy on Myrna's life and designates himself as the beneficiary. Myrna is Van's wife. Two years later, Myrna dies, and Van collects the insurance proceeds.
Franchise Offering
A business arrangement where a franchisor grants a franchisee the right to use its trademark, brand, and business processes to sell goods or services.
Business Format
The structure and model of a business, including aspects like its organization, business plan, and operational methods.
Psychographic Variables
Characteristics of consumers that describe their psychological attributes, including attitudes, interests, values, and lifestyles, which influence purchasing behavior.
Target Audience
The specific group of people at whom a product, a service, or a marketing message is aimed.
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