Examlex
Match each of the following statements with the numbered terms below that provide the best definition.
-Limited partnership
Starwood Preferred Guest Program
A loyalty program offered by Starwood Hotels, providing rewards and benefits to frequent guests. (Please note: As of my last update, Marriott International has acquired Starwood Hotels, and the program may have been integrated into Marriott's loyalty program.)
Target
A defined set of buyers that a corporation directs its offerings towards.
Customer Service
A direct one-on-one interaction between a consumer and a representative of the company aimed at enhancing the customer's experience.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.
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