Which of the Following Is Not One of the Four

question 25

Multiple Choice

Which of the following is not one of the four key standards of ethical conduct for Institute of Management Accountants (IMA) members?

• A)Subjectivity.
• B)Competence.
• C)Confidentiality.
• D)Integrity.
• E)None of the above.

---

Definitions:

Brand Insistence

The condition in which consumers persist in preferring and choosing one brand over its competitors, regardless of changes or alternatives offered.

Manufacturer Brands

are brands created and owned by producers or manufacturers of goods and services, as opposed to retailer or private label brands.

Support Service

Services provided to customers before, during, and after purchasing and using goods or services to enhance customer satisfaction and maintain loyalty.

Brand Licensing

The authorization of a company to produce or sell products under another company's brand name, in exchange for a fee or royalty.