Examlex
Match the statements that relate to each other.(Note: Choice L may be used more than once.)
Market Segments
Distinct groups of potential consumers sorted by specific characteristics or behaviors, targeted with tailored marketing strategies.
Segmentation Process
The Segmentation Process is the method of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Perceptual Map
A competitive analysis tool that creates a visual picture of product locations in consumers’ minds.
Competitive Analysis
The process of evaluating the strengths and weaknesses of competing entities or market competitors.
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