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Gary cashed in an insurance policy on his life.He needed the funds to pay for his terminally ill wife's medical expenses.He had paid $12,000 in premiums and he collected $30,000 from the insurance company.Gary is not required to include the gain of $18,000 ($30,000 - $12,000) in gross income.
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
Mass Media
Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.
Not Require Payment
Refers to services or goods provided without necessitating a monetary exchange from the recipient.
Personal-Selling Process
A series of steps that a salesperson follows to sell a product or service, which usually includes pre-approach, approach, presentation, handling objections, closing, and follow-up.
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