Launch Company Sells 2200 Paddleboards Per Year at a Sales

question 123

Multiple Choice

Launch Company sells 2200 paddleboards per year at a sales price of $470 per unit.Launch sells in a highly competitive market and uses target pricing.The company has $900,000 of assets,and the shareholders wish to make a profit of 17% on assets.Variable cost is $200 per unit and cannot be reduced.Assume all products produced are sold.What are the target fixed costs?

• A)$1,034,000
• B)$881,000
• C)$153,000
• D)$441,000

Evaluate the use of customer feedback, including complaints, to improve service quality.

Describe how service characteristics such as perishability and variability affect service delivery and marketing.

Comprehend the importance of fair treatment (distributive and procedural fairness) in service recovery.

Understand strategies for motivating and training staff to deliver excellent service.

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Definitions:

Fatalistic

Pertaining to the belief that all events are predetermined and therefore inevitable, leading to a resignation to outcomes.

Resigned Attitude

A psychological state where an individual accepts a situation or condition as inevitable, often with a sense of powerlessness.

Criticisms

The expression of disapproval based on perceived faults or mistakes, or the analysis and judgment of the merits and faults of a literary or artistic work.

Cultural Capital

The non-financial social assets that promote social mobility beyond economic means, including education, intellect, style of speech, and appearance.