Mariah Works in the Public Relations Department of New Trends

question 9

Multiple Choice

Mariah works in the public relations department of New Trends Sales Company.Her job includes portraying New Trends's activities in their best light.In this context,ethics consist of

• A)a different set of principles from those that apply to other activities.
• B)the same moral principles that apply to non-business activities.
• C)those principles that produce the most favorable financial outcome.
• D)whatever saves New Trends's "face."

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Definitions:

Dummy Variable

A variable used to model the effect of categorical independent variables. A dummy variable may take only the value zero or one.

Categorical Independent Variables

Variables that divide subjects into groups but do not allow for any kind of mathematical operation among groups.

Regression Model

The equation that describes how y is related to x and an error term; in simple linear regression, the regression model is y = b0 + b1x + e.

Adjusted Multiple Coefficient

A statistical measure adjusted for the number of variables in a model, used to assess the goodness-of-fit of a regression model.