Trademark Dilution Requires Proof That Consumers Are Likely to Be

question 26

True/False

Trademark dilution requires proof that consumers are likely to be confused by the unauthorized use of the mark.

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Definitions:

Biological Predisposition

Rephrased from Genetic Predispositions: The inherent genetic makeup that increases the likelihood of an individual developing certain conditions or traits.

Generalization

The process by which individuals apply learned responses to similar but not identical stimuli.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of non-exposure to the conditioned stimulus.

Negative Reinforcement

A process in behaviorism where the removal of an undesirable or unpleasant stimulus strengthens or increases the probability of a response.