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College Copy Shop (CCS)compiles,copies,and sells reading materials to students on the instructions of their professors,who indicate which parts of which publications should be included.These include texts published by Deep Topics,Inc.CCS does not obtain the permission of Deep Topics,or any of the other original publishers of the copied materials,and does not pay royalties on the sales of the compilations.Deep Topics and others file a suit against CCS,alleging infringement of the plaintiffs' intellectual property rights.Which type of intellectual property is involved in this situation? What is CCS's likely defense? How is a court most likely to rule? Explain.
Average Total Cost
The total cost of production divided by the number of goods produced; it includes both fixed and variable costs.
Marginal Revenue
The incremental income produced through the sale of one additional unit of a good or service.
Marginal Cost
The extra cost triggered by the production of an additional unit of a product or service.
Marginal Revenue
The additional income from selling one more unit of a good or service.
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