Exhibit 11-4
the Following Information Is for Two Divisions at Wiley

question 9

Multiple Choice

Exhibit 11-4
The following information is for two divisions at Wiley Company.
$\begin{array}{lcc}&\text { Couch Division }&\text { Chair Division }\\\hline\text { Sales } & ? & \$ 6,000,000 \\\text { Operating income } & ? & \$ 560,000 \\\text { Operating profit margin } & 11.0 \% & ? \\\text { Average operating assets } & \$ 1,250,000 & \$ 4,000,000 \\\text { Asset turnover } & 2.0 & ? \\\text { ROI } & ? & ?\end{array}$
-Refer to Exhibit 11-4.What is the ROI for the Couch Division (rounded to the nearest tenth of a percent) ?

• A)22.0%
• B)9.0%
• C)5.5%
• D)12.5%
• E)None of the answer choices is correct.

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Definitions:

PEST Analysis

A strategic business tool used to identify and analyze the Political, Economic, Social, and Technological factors that could impact an organization.

Offshoring Backlash

Negative public or political reaction to the practice of moving business processes or services to another country to reduce costs.

Franchising

Permission to use another company’s trademarks, patents, copyrights, and expertise according to a strict template setting out the way it does business.

Importing

Purchasing goods or services from another country to be sold in a company’s home market.