Examlex
In Pulp Fiction,two characters discuss how in Holland people put mayonnaise on their french fries instead of ketchup,which the author uses to illustrate the concept of:
Diversification
The strategy of entering into new markets or creating new products to spread and reduce risks.
Product-Market Evolution
describes the dynamic changes and development in how a product interacts with its market, including growth, competition, and consumer preferences over time.
Product Development
The process of bringing a new product or improving an existing product to the market through research, design, and marketing.
Market Development
A growth strategy where a business seeks to sell its existing products or services into new markets to attract additional customers.
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